If you’re a solar installer and trying to get more leads, phone calls or quote requests for your business, online advertising might be the answer. One of the most effective tools for this is Google Ads. But is it really worth the investment?
In this article, we’ll break down how Google Ads work for solar businesses and why it’s a smart move and how you can generate maximum leads from it. We’ll also explain the value of hiring or outsourcing a team that specializes in solar power advertisement so your budget goes further and brings real results.
Google Ads is an online advertising platform that allows businesses to show their ads on Google's search results. When someone searches for things like "solar installation near me" or "solar panels for home" your business ad can appear at the top through Google ads service.
For solar installers this means easily connecting directly with homeowners who are actively looking for solar solutions. You can get high-intent traffic people already ready to buy or inquire.
Running a strong solar power advertisement through Google Ads can bring:
More leads and phone callsUnlike traditional marketing, Google Ads is focused on PPC. You will only pay when someone clicks on your ad and those clicks come from people actively interested in solar services.
So if it is done right, a solar power ad on Google can deliver a high return on investment (ROI).
Benefits include:
You can get targeted leads (only show ads in areas you serve)Running ads is easy nowadays. But running profitable ads takes strategy. You can follow these below proven tips to generate maximum leads from your Google Ads Campaign:
While running ads you can focus on buyer intent
meaning what users are really searching for as a layman, such as “solar installation in sydney” instead of
just “solar.”. You can include keywords like solar service, solar panel, solar installation in your
solar energy ads campaign.
Instead of just selling, focus on buyer benefit
& highlighting offers such as “Get Free estimate,” “0% financing” or “$0 down.” Also focus on Using strong
call-to-actions (CTAs) like “Get Quote Today” to motivate users to click on your ad.
Create a landing page & match the ad content to your website page. To convert leads this is a very important step. Your landing page should be fast, mobile-friendly and lead-focused. Try to include positive reviews, certifications and local photos to build up trust.
Running successful Google Ads campaigns isn’t just about setting a budget and choosing keywords. To truly get great results you need to use more advanced strategies that help improve performance and lower costs over time. Here are some most effective ones:
Google offers smart bidding tools that
automatically adjust your bids to get the most results for your money. For solar business this is very
useful because it saves time and improves accuracy. Google looks at user behavior and device type to make
real-time bid changes that help your ads to perform better.
This is a great bidding option for beginners.
It tells Google to try and get you the most leads possible within your daily budget. It’s useful during the
learning phase when you're collecting data about what works best.
Once you know how much you're willing to pay per lead you can switch to the Target CPA strategy. This gives you more control by setting a specific amount you want to spend per conversion (like a phone call or form submission).
You can group your ads by topic or location (e.g., “solar panels in Sydney” vs. “solar installation in Perth”). This makes your ads more relevant to the user’s search and improves your Quality Score.
Not everyone clicking your ad is a potential customer. Add negative keywords like “DIY,” “jobs” or “free solar programs” to block unqualified clicks. This helps you to keep your budget targeted to real leads.
Google Ads success comes from testing and learning. Try different headlines, descriptions and landing pages to see what performs best. Even small improvements in ad copy can increase your clicks and reduce your cost per lead.
You could run your own ads. But without deep knowledge of PPC strategy, you risk wasting hundreds or thousands on clicks that never turn into leads.
Below are some reasons why hiring a solar-focused PPC agency helps you out:
They understand the solar buyer journeyYes, Google Ads is absolutely worth the investment for solar installers. But only if done right.
When you use focused targeting, smart bidding and expert help your solar power advertisements can bring you qualified leads day after day without relying on long-term SEO.
So, instead of asking yourself “Can I afford Google Ads?” ask:
“Can I afford not to show up when someone searches for solar in my area?”
